Admissions Pipeline
18
Admissions Contacts
Highest since September
14
Resource Downloads
+600% vs February
3
Multi-Touch Leads
Form + Phone Call
$333
Total Ad Spend
$18.47 per contact
18 families reached out about admissions in March, 13 by phone and 5 through the website. Three of those families did both. That is the most active month we have seen since the start of the school year.
Website Performance
Sessions
2,151
-20.1% vs Feb
Engagement Rate
43.4%
+22% vs Feb
Organic Search
830
+15.4% vs Feb
Form Starts
70
+67% vs Feb
Form Submissions
48
+20% vs Feb
Total traffic was down because we shifted from an Awareness campaign to a Traffic campaign this month (more on that below). But the visitors we did get were significantly more engaged. Organic search is the real story here. It grew 15.4%, now drives 78.5% of all conversions, and has a 72% engagement rate. That channel is building on its own through SEO and is becoming the primary way families find the school online.
Social Media
IG Instagram
Views
23.9K-29.1%
Reach
9.2K-24.5%
Interactions
512-31.7%
New Followers
+12 net
Total Followers
490
FB Facebook
Page Views
30.9K-38.1%
Unique Viewers
16,898-35%
Interactions
249-37.3%
New Followers
+3 net
Total Followers
616
1,106
Combined Social Followers (Instagram 490 + Facebook 616), up 15 this month
Social metrics are down from February, which had an unusually strong month. The key context: February's Awareness campaign was pumping paid impressions across both platforms, which inflated those numbers. March's numbers reflect more organic performance. The follower base continues to grow steadily, and 96.9% of Instagram reach is still coming from non-followers, meaning content is reaching new families.
Paid Campaign
March Traffic Campaign
March 9 - 31, 2026 | Budget: $350
| Creative |
Results |
Reach |
Cost/Result |
Spent |
| Every Student's Strengths Top Performer |
140 |
5,925 |
$0.99 |
$139.01 |
| Test: iPad Download |
88 |
9,948 |
$1.23 |
$108.33 |
| Test: Video Background |
62 |
7,788 |
$1.37 |
$85.18 |
What we tested and what we learned. This month we ran a Traffic campaign instead of last month's Awareness campaign. The goal was to drive families to download the resource PDF, a mid-funnel strategy to capture parent emails. Same budget, different approach. The result: we captured 14 parent email addresses (up from 2 in February) and found a clear winning creative in "Every Student's Strengths" at $0.99 per visit. The tradeoff was lower overall traffic volume, since Traffic campaigns send fewer but more targeted visitors. Both campaigns spent roughly $335 on a $350 budget. For April, we recommend combining both approaches to get the best of both worlds.
Looking Ahead: April
Recommended Next Steps
- Run Awareness + Resource Download together. Split the budget: 70% Awareness to keep Villa Maria visible to new families, 30% targeting the resource download to keep building the email list.
- Lead with "Every Student's Strengths." It was the top performer at $0.99 per visit. We want to run this under the Awareness objective where it should reach even more people at lower cost.
- Improve the resource landing page. Of the 194 people we sent to the resources page, only 14 downloaded. That is a 7.2% conversion rate. A cleaner landing page with the download offer front and center could double or triple that number.
- Keep building organic search. It grew 15.4% this month and drives nearly 80% of conversions. We are continuing SEO and AEO optimization to keep that momentum going.